That we spend more and more time entertaining ourselves with our digital devices is no surprise to anyone. In addition, this trend is not only true for the younger audience (although it is obviously where the change has been most seen); It is a trend that is being established for all age groups.
Within this type of entertainment those who have experienced the greatest growth (both in volume of games, as in number of players, as in profits) are a type of games called “FREE TO PLAY” (F2P) What is this type of games? They are games, usually focused on tablets and / or smartsphones, whose part of their content is free for the user. Where is the profit then? Precisely because only part of the game content is free. In all these games there is a local game currency or credits that are obtained with local course money, with these credits you can obtain improvements of various types (this varies according to each game); being able to go from expanding the playable content, to better ones in certain statistics, obtaining bonuses to increase the growth within the game, such as simply obtaining distinctive visual improvements from the rest of the player community.
This form of business is known as games with microtransactions, micropayments or mini-credits; As long as there is not much advantage for the player who makes the micropayments of the no, the game will be better accepted by the community. Although we will talk about this in depth in another entry, it should be borne in mind that only a small percentage of players take the step to use these mini-credits and that most (over 90%) are content to enjoy their game with the minimum and free content.
Why does this model work so well? The answer is simple, there are many games available in the apps store, and perhaps (except for the 4 or 5 games a year that have a lot of publicity because they are edited by large companies) the average user has very little information about them; It seems sensible not to spend our money (however much the game is worth only 2 or 3 euros) on something that we have no information; rather the logical thing will be to try free games of the genre that attracts us the most, and in case, after having “crushed” the free part, and in case you are sure that we like it, start making these micropayments to lengthen the Game life
From this blog we recommend that you take a look at your app store and try as many games of this type as you want; and that you only spend your valuable money on something you are sure you will like.